Jennifer Olsen-Burrow
Certified Health & Wellness Coach
Another Way to Approach Wellness
I created Love Eat Crave Wellness to help bridge the gap between knowing what supports your health and actually being able to live it in real life.
Through behavior change coaching, compassionate support, and sustainable wellness practices, my goal is to help people create routines, habits, and lifestyles that feel realistic, supportive, and aligned with long-term well-being.
Wellness Was Never Meant to Be About Perfection.
For years, I believed wellness was something you earned through discipline, willpower, and the number on a scale.
But over time — through my own health journey, chronic pain, caregiving experiences, bariatric surgery, and years of studying behavior change — I realized something important:
Most people do not struggle because they lack knowledge.
They struggle because implementing change in real life is hard.
Real life includes stress, exhaustion, emotional eating, chronic illness, burnout, shifting priorities, and unrealistic expectations about what wellness is supposed to look like.
That realization became the foundation of Love Eat Crave Wellness.
My approach focuses on sustainable behavior change, compassionate support, and realistic wellness practices designed to work with your life — not against it.
An Intentional Approach to Wellness
Wellness Should Feel Sustainable
Real wellness is not built through extremes, shame, or perfection. It’s built through supportive routines, realistic habits, and small changes that can actually fit into everyday life.
Behavior Change Matters
Most people do not struggle because they lack information. They struggle because real life is complicated. Lasting wellness requires support, self-awareness, compassion, and realistic strategies that work beyond motivation alone.
You Deserve Support — Not Judgment
Healing and wellness are deeply personal. My goal is to create a space where people feel seen, supported, empowered, and encouraged as they build a healthier relationship with themselves and their well-being.
Why This Work Matters to Me
My relationship with wellness has never been simple.
Like many people, I spent years believing health was something earned through discipline, restriction, and constant self-improvement. I believed if I could just try harder, stay motivated longer, or have more willpower, things would finally feel different.
But life has a way of challenging those beliefs.
Through chronic pain, back surgery, caregiving experiences, bariatric surgery, emotional burnout, and years of navigating my own relationship with health and body image, I began to realize something important:
Wellness cannot thrive in shame.
Real, lasting change requires compassion, support, self-awareness, and strategies that work with real life—not against it.
That realization changed everything for me.
Love Eat Crave Wellness was created to offer a more sustainable and supportive approach to wellness—one rooted in behavior change, realistic routines, emotional well-being, and the understanding that health is deeply personal.
My goal is not to help people pursue perfection.
It is to help them build a healthier, more supported and intentional life.
The Path to Intentional Living
Sustainable Wellness
Build realistic routines and habits that support your life long-term — not temporary perfection.
Behavior Change
Understand the emotional, environmental, and behavioral patterns that shape everyday wellness choices.
Whole-Person Health
Create a healthier relationship with nourishment, movement, mindset, stress, and self-care through compassionate support.
Where Lived Experience Meets Education
Certified Health & Wellness Coach
AFPA (American Fitness Professionals & Associates)
My approach is informed by both lived experience and formal wellness coaching education through AFPA, with an emphasis on behavior change, holistic nutrition, and sustainable wellness practices designed for real life.
My passion for wellness grew from a desire to better understand the connection between behavior, emotional well-being, daily habits, and long-term health.
Over time, I realized that sustainable change is rarely about simply knowing what to do. More often, it’s about understanding the patterns, environments, mindset shifts, and emotional experiences that influence our ability to care for ourselves consistently.
That understanding led me to pursue formal wellness coaching education through AFPA and deepen my focus on behavior change, holistic nutrition, and sustainable lifestyle practices.
Today, my work centers on helping people build healthier, more intentional lives through realistic wellness strategies that support the whole person — not just a number on the scale.